SEO best practices For WordPress Websites

What you will learn

Within this course, we will learn:

• What is Search Engine Optimization
• Importance of SEO
• How to Correctly set up Permalinks
• Best SEO plugins to use for your site
• How to use plugins to optimize various content within your site
• Understanding Local SEO and its importance
• How to rank a local business website
• Optimizing your Website for Local SEO
• Using descriptive image names and alt text
• Learn about XML sitemaps
• Keyword Research
• Optimizing your Site’s Loading Speed
• How to add structured data to your site
• Using Accelerated Mobile Pages
• Search Engine Ranking Factors
• Understanding Search Engine Result Pages and their importance in SEO
• Learn about Negative SEO and how to prevent your website from these attacks

Overview

This SEO course will help you learn how to optimize your WordPress site in order to make it visible to search engines. We will cover various SEO techniques that you can use to have this accomplished.

Within this course, you will also learn some of the vital aspects that determine your site ranking as what really is Negative SEO and how to avoid these attacks.

In addition, we have also incorporated practical sessions on how to optimize your site content with the help of SEO plugins.

A good ranking to your site will mean that:

• Your site will be popular
• You will have value addition to your business based on revenue growth
• There will be an increase in new and unique visitors to your site 

Requirements

• Learners should be familiar with WordPress
• A live WordPress site to carry out optimization using the plugins used within the course

Who this course is for

• Bloggers and Webmasters who would want to optimize their sites for more traffic
• Any website owner who would wish to work on improving his site’s ranking
• Content Owners
• Individuals who would wish to learn about SEO and how it works