Domain authority is more of a ranking score that helps in determining the likelihood of your website ranking in search engine result pages.
The Domain Authority score ranges from 1 to 100. You can use a tool such as the SEO Review Tools to check your Domain Authority Score. The higher the score, the higher the likelihood for ranking in SERPs.
How to Raise the Domain Authority Score
1. Incorporate Off-Page SEO
This can be achieved by ensuring that you have backlinks to from websites with a higher Domain Authority Score as backlinks tend to have an impact on the SEO rankings.
On the contrary, it’s also important to ensure that you do not have backlinks with higher Spam scores as this will negatively impact your SEO rankings. You can use the Spam Score tool to confirm such metrics.
2. Social Media Sharing
Sharing published content on social media will have a positive impact on your website in terms of backlinks and ranking.
3. Carrying Out a Technical SEO audit
Websites with Technical SEO issues have very low chances of acquiring the top positions in SERPs. Some of these issues include poor load times, redirect errors, lack of a sitemap and no HTTPS implementation.
It is therefore vital to carry out an SEO audit of your website to ensure these errors and many more are not present. This can be achieved using a tool such as the Moz SIte Crawl.