What are the benefits of SEO?
Creating Brand Awareness: A high ranking website makes your target market aware of your existence.
Increased Traffic: SEO drives high traffic to your site as highly ranked pages receive more clicks and visits
Budget Friendly: SEO is cost effective in terms of marketing, specifically when it comes targeting a specific set of users.
Drives Competition: A key advantage of SEO is that it allows you to compete with top competitors and hence levelling the play field.
Creates an element of Trust: High website rankings build trust and credibility in your target audience.
Better User Experience: One of the intent of SEO is users finding the information they want as quickly as possible. This helps in improving the users experience within your site and hence retaining them much longer.
Better Website Speed: The higher the website speed, the better the user experience and satisfaction. High SEO rankings also tend to correspond with high speed websites.
Provides Long term results: Once your site has reached high rankings, as long as you continue following the SEO fundamentals and keeping up to date with Google Algorithm changes, you are likely to remain in top positions.
Increase in Social Media Followers: SEO will lead more users to your website and with these users, some of them will click on the social media icons within the website to follow you.
Improves the time users Spend on the site: The more visits your site gets, the higher the likelihood that users will spend more time on your site, of which is also likely to lead to higher sales, such as in the case of Ecommerce platforms.
Website Definition: SEO enables you to dictate what your site is about to search engines. This can for example be accomplished using title tags and meta descriptions.
You are hence in a position to determine what will be included in search results.
Helps in driving offline sales: Most users will likely identify local businesses via online search, which will then lead to such users buying from the store.