How to stay safe against Negative SEO
Keep an Eye on CopyCats and scrapped content
In order to detect irregularities on content copying and scrapping, it is recommendable to use audit tools such as Siteliner.
If you happen to spot the malicious duplicators, it is important that you either ask them to have the content removed or else report them to Google using this form.
Reporting Fake Reviews
Fake reviews ruin a brands’ name and negatively impacts its rankings in the long run.
In cases where you come across fake reviews, it is important to have these reported to the admin of the site where the review was posted and ask them to remove the review.
Preventing Your Website from Hacking
Implementing other strategies such as enforcing Strong passwords, two step authentication and oftenly carrying out technical site audits can also help in reducing the chances for hackers to exploit your website.
It is also important to have regular backups to your website as this creates an easy restoration point in cases where a website is hacked.
Regularly Check out on your Backlinks Profile
Tools such as SEMRush will really come in handy in helping you in monitoring your backlink profile, from emailed reports on any changes to your Backlinks.
Monitor Social Media Profiles
Social Media profiles using your brand name should be reported as soon as possible before attaining a high number of followers, in order to avoid any reputation damage.