Configuring compelling titles and meta Descriptions
Titles are the clickable single line of text that appear in Search Engine Results.
Title tags are quite critical in SEO as this is what both users and search engines see first. If the title satisfies the users’ search intent, then he/she is likely to click on it.
Best Practices While Writing Titles
Titles should be unique, in each page
Add the keyword only on the title tag, but avoid Keyword stuffing
Ensure that Titles are not longer than 60 characters
Use modifiers in your titles. Examples of such modifiers are how-to, top
Ensure titles are relevant to the content within a page
Titles should be compelling to visitors
Try as much as possible to include numbers within your title, where it seems fit
These are meta tags that provide a summary or a description of the content within a web page.
Meta Descriptions are rendered below title tags in Search Engine Result Pages (SERPs).
Meta Descriptions have an influence on click-through rates. This can be observed if the meta descriptions are convincing to users or provide a compelling reason to users that they contain the information that users are searching for. In this case then the users are likely to click on the meta titles.
Best practices to follow while writing meta descriptions
Meta descriptions should be kept to at most 155 characters
Meta descriptions should be unique to each page within your website
Have a clear and accurate description of what the page is about
Include a Keyword within your meta description
Add a description that triggers the users’ curiosity
Ensure that there are no non-alphanumeric characters in your meta descriptions